Ads switch off. Articles stay on.
We are a marketing agency in Marbella, and we also publish X Magazine. Our editors write about your business every week and publish it, so that when someone searches for what you offer, they find you.
The month you stop advertising, you disappear
Advertising works, and it works fast. But it is a tap. The day you close it, you go back to where you were, and everything you spent leaves nothing behind.
An article you publish today can still be bringing you customers in three years.
That is the whole difference. One is rent, the other is property. Most businesses here only do the first, which is exactly why there is so much room in the second.
One article a week for a Marbella business, and this is what happens
A real website that started publishing one article every week. Nothing spent on advertising. This is what Google sent it over the following months.
Flat for months, then it takes off. That jump is the moment the articles start working on their own.
You send nothing. We handle all of it.
No briefs to fill in, no drafts to correct at midnight. We write it, we publish it and we tell you what it did.
We choose the subject
We look at what people are actually typing into Google around your business, and we write about that. Not about what sounds nice.
Written by our own editors
The same team that writes X Magazine. Your business ends up sounding like a place worth visiting, not like a brochure.
Set up so Google finds it
Titles, structure and the technical side done properly, so the article has a real chance of showing up rather than sitting there unread.
Published for you
It goes straight onto your website with its image, ready to read. You do not have to touch anything or ask anyone.
Every week, without fail
Consistency is what makes this work. One good article a week beats ten in a burst and then silence for six months.
You see what it did
Each month we show you how many people arrived and what they were looking for. In plain language, on one page.
Advertising or articles?
Both work. They just do different jobs, and most businesses only use one of them.
| Advertising | Articles |
|---|---|
| Brings customers today | Brings customers for years |
| Stops the day you stop paying | Keeps working once it is published |
| You rent the space | You own it |
| Costs more every year as rivals bid | Costs less per customer as it builds |
| Perfect for filling next weekend | Perfect for filling next winter |
How we start
We have a coffee
You tell us what your business does and who you want walking through the door. Ten minutes is enough.
We plan three months
We come back with the list of subjects and why each one is there. You say yes, or you change whatever you like.
We publish every week
From then on it runs on its own. You carry on with your business.
We show you the results
Once a month, how many people arrived and what worked best. Then we plan the next three.
Questions we usually get
How long before I see results?
Be honest with yourself here: this is not advertising. The first months are quiet, and things usually start moving around month three or four. From there it keeps climbing. If you need customers next weekend, advertising is your answer, not this.
Do I have to write or approve anything?
Nothing, unless you want to. We send you the plan of subjects at the start and from there we take care of it. If you would rather read every article before it goes out, that is fine too.
Will it sound like my business?
That is our job. We interview you at the start and write the way you speak, not the way a machine does. You will recognise yourself in it.
What if I stop?
Everything published stays yours and keeps working. That is the whole point. There is no lock-in and nothing gets taken away.
Does this only work for restaurants?
No. It works for any business people look for online: hotels, clinics, gyms, shops, estate agents. If someone can search for what you do, this works.
Can I combine it with advertising?
That is the ideal setup. Advertising fills this weekend while the articles build something that will still be there next year. They are not rivals.
In a year you will wish you had started today
Tell us what your business does and we will come back with the first three months of subjects. No commitment.
We reply the same day.